- Highlighting a single product
- Showing people how to use your product
- Giving people a tour of your mobile app
- Sharing resources and articles
- Telling your product story
- Telling your customers’ story
- Showcasing your product catalogue
What if… there are more creative yet underused ways to use Carousel Ads that’ll help you stand out from the crowded newsfeed even if you haven’t got around to planning your 2016 strategy?
Afterall, things like “telling your product story” and “showing people how to use your product” aren’t exactly actionable tips for you to get started.
In this article I’ll share 7 creative tricks to use carousel ads that will help you get noticed in the noisy world of Facebook in 2016.
Don’t get excited just yet. Let me first give you a brief introduction about Carousel Ads for the benefit of those who’re new advertisers.
First off, what is a Carousel Ad?
Carousel Ad is a relatively new Facebook ad unit that we believe was introduced to help eCommerce businesses show off their product range.
To quote Facebook,
Carousel Ad lets you show 3-5 images and/or videos, headlines and links or calls to action in a single ad unit. You can create carousel ads using Ad Manager, Power Editor or Ads API. They appear in mobile and desktop News Feed, and are available for website clicks, website conversions, app installs, app engagement and Page post engagement ads. (However, only Page posts in the carousel format can be run as carousel Page post engagement ads.)
Carousel Link ads can also drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads according to Facebook.
Isn’t that cool?
Why Use Carousel Ads?
Ad fatigue is the most common problem in Facebook advertising now that billions of advertising dollars are spent on the platform, so you need to combat it by creating compelling interactive ads.
That’s how Carousel Ads can help.
Now, it’s time to get creative.
Here are seven creative ways to use carousel ads to increase engagement and have a greater return on ad spend. Maybe you can grab some ideas from these examples. And we’d LOVE to hear from you if you use any of these ideas.
7 Creative Ways To Use Carousel Ad That Will Stand Out in 2016
1. Traditional Puzzles
Is your business approaching a milestone anniversary? Did you just close your 10th, 100th, and 10,000th customer? Share and amplify your successful business moments by putting up a carousel ad.
Imagine a banner puzzle that highlights all of your company’s achievements.
In the ad example below, 3 achievements in numbers are highlighted in the carousel ad.
Instead of simply creating a single image highlighting your achievements which may compromise the 20% text rule, you can switch things up with the Carousel ad unit.
2. Landscape infographic
Infographics are usually visual images in a long portrait orientation. It is designed to make the data easily understandable at a glance.
So, how do you make your infographic look different from the rest?
In the ad example below, we have each dataset turned into a clear, easy to digest and eye-catching infographic.
3. Comic strip (storytelling from left to right)
Next up is the comic strip. This simple, yet creative carousel ad taps into the hearts of those who appeal to art and drawing.
Look at the example below. The Balloons & Chapters lever on this idea. They gave a sneak peak preview of the book in comic form.
4. Spot Your Product!
One example of a brand that levers on this idea is billion-dollar startup GrabTaxi.
GrabTaxi just launched a “Spot Sweaty Boy” Instagram campaign where they cleverly stitched 9 photographs together hiding a “sweaty boy” that you have to locate. A very easy yet highly interesting task!
Here’s an example of a real ad that helps to illustrate how this is also possible with a Carousel Ad, with a slight twist.
Instead of promoting discounts, you could ask your customers to find something in the picture!
Image 1: Why not ask your customers to spot the coin? Or ask if they can see a punctuation mark formed by the pills?
I bet you’re looking right now!
Image 2: Can you see the newspaper?
I recently read an email from Neville of the Kopywriting Kourse which struck me.
One of the reasons why people STOP reading what you write is because:
- They already know; OR
- They don’t care (because it doesn’t apply to them)
The same thing applies to ads!
When everyone else is discounting their products for 99% this holiday season…why would customers want to pay attention to your discount ad?!
Besides, when you let your customers have a little fun…they’re going to like you more!
If you’re looking for an idea that is different, non-intrusive, and most importantly, fun, try this out!
5. Spot the Difference
Just like in the classic ‘spot the difference’ game, you are asked to point out the differences between two images.
Louis Vuitton in collaboration with artist Yayoi Kusama launched an interactive ad campaign featuring fashion blogger Bip Ling. Their UK fans are asked to point out the differences (among all of the spots!) between the two videos for a chance to win a copy of Lewis Carroll’s Alice in Wonderland, illustrated by Kusama.
It’s a great way for brands to gauge how closely audiences pay attention to their ads.
And if a top brand like Louis Vuitton is doing it…
Surely that’s an idea that you can start to explore!
Wouldn’t it be great if Louis Vuitton will turn this into a carousel ad?
Here’s how the ad could look like (we created this mockup).
6. 360 Degrees (virtual tour)
Did you hear about the 360* videos that Facebook have launched? Take a look at one below (Drag the screen as the video plays!)
Inspired by the new video ad unit, we came up with the idea of a virtual tour.
The virtual tour allows prospective customers to virtually explore and experience a certain place from anywhere in the world. To take advantage of this, instead of a virtual tour video or an image that you can drag from left to right or top to bottom, convert it into still images.
Then upload those images into the Carousel Ad.
Take a look at the ad example below. It shows a 360 degrees panoramic images of the beautiful interior of the house from one angle to another.
Almost every one of us lives a sort of double life these days.
You may be the BEST marketer in the day and a SUPERMOM at night.
So the idea of a double-faced ad is to create an identity that reflects both of them – through the use of the Carousel ads!
In the ad example below, the first half of the image shows the present job a person is working in while the second is that the person could also do on the side. This creative approach illustrates the benefits of the IQ Option’s services.
Isn’t it clever?
Another way to use the double faced concept is the before and after transformation – in a single image.
The first half of the image shows the “before” (untouched) photo while the other half is what happens after transformation.
This will give your prospective customer a grasp of what results they can get from your product or service.
That’s it! We hope that these ads inspired you to come up with your own funny, enticing and creative execution of your carousel ads. If you have any ideas or examples of other carousel ads we might have missed, feel free to share them below.