Have you ever tried reaching people in emerging markets, only to find that low bandwidth is an issue? Or…
Are you a small business owner who wants to create a video ad but has no video expertise?
Well, fret no more. There is a solution and it’s called Slideshow.
First off, what are Slideshow ads?
Slideshow ads make the process seamless for marketers who want to create video ads from still images with a few simple clicks.
To quote Facebook,
Slideshow is a lightweight and responsive ad format that delivers and reaches people across all devices and connectivity,” said Nikila Srinivasan, product manager for emerging markets, at a press roundtable at Facebook’s headquarters in Menlo Park, Calif. “It is also an extremely creative tool for businesses that are looking to create videos.”
In this article you’ll learn how to create a video ad using Slideshow.
As a marketer, I find this pretty exciting because it solves two issues:
- It reduces the need for video production time and resources.
- It is capable of extending eye-catching ads to people on basic devices or with poor connectivity.
4 Ways You Can Apply the Slideshow
I’ve put together a list of ways this new kind of Facebook ad format might be helpful. Feel free share your ideas in the comment box below.
You can run a slideshow ad to raise awareness for the new product you just released. Coca-Cola ran a slideshow ad in Kenya and Nigeria to raise awareness for the new season of its Coke Studio African television show.
Image Source: AdWeek
Running a slideshow ad is a great idea to provide value to your audience. The Brazil-based cosmetics manufacturer O Boticário, ran a slideshow ad which showed users how to apply smoky eye.
Image Source: AdWeek
Behind-the-scenes funny moments
Behind the scenes photos are great way to engage with your customers and build a buzz about your business or brand.
One example is the Reebok campaign entitled “Reebok Skyscape” where Miranda Kerr lets out her silly side behind the scenes of the campaign shoot.
If you are in the entertainment industry, you can run a slideshow ad to introduce a new album title, upcoming cast in a movie/TV series, or introduce an emerging artist. For instance, Netflix in the U.S. ran a slideshow ad to introduce new characters in its original series.
Before you start creating the slideshow video ad, I’d like you to take note of a few things:
- Use high-quality images and avoid any that are grainy, blurry, or pixelated
- Use images that are all the same dimensions, ideally 1280 x 720 pixels or an image ratio of 16:9 or 4:3. If you use images of different sizes, your slideshow will be cropped to be square.
How to Create a Slideshow Video Ad
Slideshow is available for all ad objectives with arrow below for Facebook ads.
On the other hand, slideshow is available for the following ad objectives for Instagram ads:
- Clicks to Website
- Mobile App Installs
- Video Views
2. Click Ads. Then Click Create Ad.
3. On the Create Ad page, choose whether to use an existing campaign or create a new campaign. Similarly, choose whether to use an existing ad set or to create a new one. Your ad set must have the Instagram placement checked in order for your ad to be eligible to show on Instagram.
4. Enter a name for the ad. Click Create.
5. Choose Video and click Create slideshow.
6. Choose 3–7 images to create a slideshow video for your ad. There are three ways how you can do it. Here they are:
Upload your own images
Choose images from your library
Use free stock images
The stock images are free and are powered by Shutterstock. However, some stock images may not comply with Facebook policies so I suggest you to read their Advertising Policies before selecting an image.
7. Customize your slideshow choosing the total length of your ad up to 15 seconds and the type of transition.
The timer is not the time interval before it moves to the next image, but it is the duration of the entire slideshow. For example, you can set the duration of the entire slideshow for 10 seconds in fade transition.
8. Click on Create Slideshow. Wait for Facebook to create your slideshow. This can take between 30 seconds and 2 minutes.
9. Next thing you need to do is to choose the thumbnail for your slideshow ad.
10. Start populating the Website URL, text, headline, and any call to action buttons that may be available. You can see the preview of your ad on the right side of your screen.
I believe the new ad format is not used only for reaching people in emerging markets.
With constant ad bombardment in the Facebook newsfeed, marketers can also use this new ad unit to give something different and fresh to their target market. If you don’t see this ad format within your Power Editor or Ads Manager, don’t fret, it will roll out to you soon.
Have you tried creating any slideshow ads on Facebook? What were your results?
I’d love to hear how they’ve worked for you! Please share your thoughts in the comments below.