What campaign objectives do you use to generate leads? In this post, Carissa shares one of her recent experiments for an Aviation company.
Are you familiar with Facebook Conversion Pixels and Google Tag Manager? Do you know what is the best way to install these Conversion Pixels on your website?
In this post, Carissa will share with you a step-by-step guide to install the upgraded Facebook Custom Audience Pixels using Google Analytics
This week, Carissa shares the results of her test when she used both CPM and oCPM bidding options for 2 different campaigns.